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Mane Techniques Franchise

A Specialist Franchise for Operators Ready to Recalibrate

Mane Techniques is the first franchise model in the $13B hair extension category. $260 average tickets, 52% margins, clients returning every 4-8 weeks. Built for business professionals who understand recurring revenue. No hair background required.

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Inside Mane Techniques

The Category

A Specialist Category Most Franchise Investors Have Never Evaluated

Hair extensions and non-surgical restoration is a growing specialist niche within the broader beauty industry. Most markets lack a true specialist. Mane Techniques built a high-margin model to own that gap, and they are among the first to franchise it. This is a category evaluation, not a sales pitch. The numbers speak for themselves.

$1.926M

Flagship Gross Sales

52.97%

Gross Margin

$260

Average Ticket

$452+K

Gross Profit Less All Disclosed Expenses

Leadership

Meet the Founders

Mary and Cara built a $1.9M flagship in a specialist category and are among the first to franchise this model. They designed it so experienced operators can lead it, no hair background required.

Mary Tomasetti Von Rohr

Co-Founder and CEO

Mary established the Wayne, Pennsylvania flagship in 2019 and built it into a $1.9M business with 52% margins. She created a franchise model that allows experienced operators to enter the specialist hair category without a beauty background, backed by the training, systems, and brand that made the flagship a category leader.

Cara Catagnus

Co-Founder

Cara brings precision, care, and operational excellence to everything she does. She shapes the company's technical standards and culture, creating the systems that allow franchise owners to deliver flagship-quality results through their trained teams, without needing to master the craft themselves.

Why Operators Choose Mane Techniques

Recurring Revenue by Design

Extensions require professional maintenance every 4-8 weeks. Clients average 4.3 visits per year at $260 per visit, recurring revenue built into the service itself, not manufactured through loyalty programs or discounting.

Specialist Positioning in a Fragmented Market

The $13B hair extensions market is dominated by generalist salons that treat extensions as an afterthought. Mane Techniques is purpose-built as the specialist, a category leader in a space where most competitors simply cannot deliver at this level.

Operator-Led, Not Stylist-Led

This is a portfolio addition for experienced professionals, not a career pivot into cosmetology. The franchise model handles stylist certification, supply chain, and technical operations. Your role is what you already do: lead the business.

“We built something that did not exist in most markets, a true specialist in extensions and non-surgical restoration. Our clients are loyal because no one else can serve them at this level. They come back every 4-8 weeks, they refer friends, and they treat this as essential, not optional. That is the business we franchised.”

Mary Tomasetti Von Rohr

Co-Founder and CEO, Mane Techniques

The Flagship Experience

Inside a Mane Techniques Location

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See the unit economics, the specialist model, and why experienced operators are choosing Mane Techniques as their next portfolio addition.

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Frequently Asked Questions

No. Most franchise candidates come from corporate leadership, finance, multi-unit operations, and business ownership backgrounds. Mane Techniques provides the training, supply chain, and operational systems for your team. Your role is leading the business, not performing the services. If you can manage a team and execute a proven system, you have the skillset this model requires.

Experienced business professionals who also appreciate premium beauty and personal care as a consumer. Think: the multi-unit restaurant operator who understands recurring revenue, the software exec who sold a company and wants to reinvest in something tangible, or the senior executive recalibrating toward a next chapter that connects business acumen with personal interest. You value the category and you know how to run a business.

Mane Techniques is a specialist, not a generalist. The entire business is built around hair extensions and non-surgical restoration, services that require specialized certification and create structural recurring revenue. Most salons treat this as an add-on and cannot serve this consumer effectively. That gap is the category we own.

Extensions require professional maintenance every 4-8 weeks. Clients average 4.3 visits per year at $260 per visit, creating over $1,100 in annual spend per client. This is not loyalty marketing, it is a structural maintenance cycle built into the service itself. Predictable, recurring, and high-margin.

Mane Techniques launched franchising in April 2026 and is expanding across the Eastern Seaboard, New England, and Florida. Premium territories are still available for founding operators.

The Wayne, PA flagship reported $1.926M in gross sales, 52.97% gross margin, and $452+K gross profit less all disclosed expenses in the 2025 FDD. Individual results will vary.