Franchise Opportunity
Own the Category No One Has Built Yet
Le Macaron is the only national French patisserie franchise in the U.S. Most cities still do not have one. 60+ locations. 15 years proven. Top quintile avg. gross sales: $591,752 (2024 FDD Item 19).
See Inside Le Macaron French Pastries
Market Opportunity
Affluent Consumers Are Trading Products for Experiences
Affluent consumers are trading products for experiences. The $30B bakery industry is growing at 5.8%, yet there is no national French patisserie franchise in most U.S. markets. Le Macaron is purpose-built to own that gap with a visual, shareable, giftable concept.
$591,752
Top Quintile Gross Sales
60+
Locations Open
15+
Years Proven
$164K - $452K
Total Investment Range
Leadership
Meet the Founders
Built on authentic French heritage. Rosalie and Audrey Guillem grew Le Macaron from a single Sarasota boutique to 60+ locations nationwide.
Rosalie Guillem
Founder and CEO
Born in France, Rosalie brought authentic French patisserie to the United States when she founded Le Macaron in Sarasota, FL. Her mission is to capture the French spirit of allowing oneself a little luxury in each and every sweet delicacy.
Audrey Guillem-Simeone
Co-Founder
Audrey partnered with her mother Rosalie to expand Le Macaron from a single Sarasota boutique to a national franchise with 60+ locations. She brings entrepreneurial vision and operational excellence to the brand.
Why Owners Choose Le Macaron French Pastries
Category Creator, Not a Competitor
There is no French patisserie franchise in most U.S. markets. Le Macaron does not steal customers from existing categories. It creates a new spending occasion that did not exist before you brought it to your market.
Built for the Experience Economy
Affluent consumers are trading products for experiences. Le Macaron is purpose-built for that shift. Fun, visual, sensory, sharable, and giftable at every price point. Customers photograph it, post it, and bring their friends back.
Low Complexity, High Delight
Centralized baking ensures consistency across all locations. No complex food prep on-site, low staffing needs, and multiple business models: traditional boutique, kiosk, mobile kiosk, or food truck.
“Le Macaron is not just a business. It is a concept that creates genuine delight in your community. Customers come in for macarons and leave with an experience they share with everyone they know. That is the engine that grows this brand.”
Rosalie Guillem
Founder and CEO, Le Macaron French Pastries
The Boutique Experience
Inside a Le Macaron French Pastries Boutique
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